Double winners at CYPNow Awards

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An amazing night was had by all as Starting Out successfully clinched an outstanding double award in the Children & Young People Now Awards 2014.

CYPNow stated:


Parents in in the south coast town of Poole have been encouraged to spend quality time with their young children thanks to this innovative resource developed by the council’s 0-5 services team.  Central to Starting Out are activity sacks that parents borrow to use at home, recognising the key role that mums, dads and carers play in their children’s development.  The scheme also features a tool to help track children’s progress during the Foundation Stage, workshops for parents, and training for practitioners.

After a pilot phase focusing on deprived areas, it was rolled out across Poole. Fourteen nurseries and pre-schools, six children’s centres and 13 primary schools have so far adopted the resource.  Workshops for parents cover the fundamentals of brain development. Seeing how quickly the brain grows in the first three years of a child’s life has had a “huge impact” on their desire to get involved in the project, say organisers.  Starting Out has helped many families, including lone parents, teenage parents and those affected by domestic violence and mental health problems. But it has also played a pivotal role in forging stronger links between key services such as schools and early years settings, and children’s centres and health and social care.  In addition, it has helped break down barriers between parents and schools.  At one school, which had previously struggled to engage parents, 90 per cent attended at least one Starting Out workshop and 100 per cent of children borrowed an activity sack.  Before-and-after questionnaires completed by parents show the scheme has helped boost their confidence and knowledge, and they are now spending more time with their children on free or low-cost activities.

Our young judges were impressed with the project’s impact and reach.  “This project has created fantastic resources to make a long-term difference,” says one.